Wednesday, March 11, 2015

Customer Success Story: iResort App reaches 10,500 consumers for toy retailer's deal in two days

One of our favorite clients was not convinced iResort App was bringing people into his shop, so he challenged us to run a 50% off ad to see who went into his shop to use the offer. We listed his deal on the app, website and marketed through our social media on Facebook and Twitter, and he saw immediate results. The deal received clicks, like, shares and a ton of attention by our followers - the offer ended up reaching 10,500 people in two days. We didn't even get a chance to include the offer on our Thursday consumer email blast when the owner called us to say "pull the deal offline". One of our favorite comments was from a grandmother who discovered Peak A Boo Toys on Main Street Breckenridge from our marketing initiatives and wrote: "What a great store! Our three grandchildren ages 7, 3 and 8 months had a hard time making a choice. Each came away with several toys!". 




We are very excited to demonstrate how much power iResort's media reach has in a short period of time, and to drive new (and existing) customers to the Peak A Boy Toys shop. Because mobile and digital marketing is less "visible" than printed material, it can be hard to see how it works. However, the power is immense and, if implemented correctly, the marketing impact can be tremendous for driving business. Email me at sheri@iresortapp.com if you would like to leverage that power for your business.











iResort Media- way more than just an app

We frequently get asked, "How often do visitors use apps?". Well according to our stats - a lot! Our users average 5 screens per session, and repeat visitors are continuously accessing the events guide, webcams, dining, activities and other categories on the app. Usage spikes on weekends, and the typical busy times of the holidays, like Spring break which drives activity and inquiries. 





But iResort is more than just an app. Our team has spent the last 18 months building a multichannel media company that reaches over 70,000 dedicated Summit County locals and visitors monthly through a broad range of web, social media and mobile channels. Our iResort App web site traffic is growing dramatically and has all of the same information and functionality as the app, which is great for trip planning. Thousands of subscribers receive weekly email updates on upcoming events, great local deals, blog articles and contest information. And we love our social media followers on Facebook, TwitterInstagram, Pinterest and Google+ who post photos, share photos, and provide great comments. 

We attend dozens of events each year and love hearing stories from users about how they use the app and website, and look forward to our emails. And the new touchscreen kiosks placed at businesses around the county are busy with users checking out the latest fun things to do and places to go. Email us for more details on how iResort can be a marketing resource for your company - sheri@iresortapp.com.