By: Sheri Paul #mtntrvl #iResortApp
One of the most important power trends is to leverage UGC – User Generated Content. Your customers and guests post their trip photos and videos on Instagram, Vine, Facebook and Twitter – why not encourage tagging you and then repost and retweet? They recommend the photos and videos you create and post should be authentic and of-the-moment, not photo-shopped and slick to be most effective on social media. Travel is a very visual and sensory experience – and Twitter has become more visual in the last 6 months. Tweets with photos have dramatically higher open and retweet rates, and Twitter’s free App has made adding photos to your tweets easier than ever.
Last, Mike and Mike outlined Twitter’s Promoted Products. Although promoted tweets are their bread and butter, their new promoted accounts provides a pay per follower business model as outlined on their web page at https://business.twitter.com/products/promoted-accounts.
“Twitter at its core is an interest based platform” was one
of the many sage insights from Mike DeJesus and Mike Grady who head up the
Travel Industry at Twitter while speaking at the Mountain Travel Symposium
recently in Breckenridge.
Throwing out impressive statistics highlighting how social
media platform Twitter has grown in importance and relevance to travelers both
in the planning stage, and while in-market reinforces how investment in
followers and a solid communication strategy is important to travel suppliers and
destination organizations. Here are a
few of those stats:
·
620 million travel-related tweets are sent over
a 12 month period
·
There are 120 million active mobile Twitter
users
·
76% access Twitter from their mobile device
·
The universe of Twitter is referred to as
“Twitter verse” (we thought that was fun)
Using Twitter to support your creative marketing is as easy
as 1-2-3.
1) Inspire
by building your follower community.
Become a thought leader.
Incorporate rich media with unique photographs and video, leveraging
their integration of Vine. Be relevant
and timely. Highlight customer and
traveler experiences and visuals in your tweets.
2) Acquire
by driving traffic to your landing page.
Get “heads in beds” by including reservation web links. Offer exclusive Twitter flash sales, targeting
by device and geography. Promote your
tweets going viral through contests and sweepstakes. Send “sign up now” tweets to collect email
addresses. Align sales with trending
events using hashtags such as #concert #July4.
3) Retain
by retweeting customer and follower tweets. Promote your loyalty program. Build brand advocates. Match your emails and retarget through
Twitter. Tweet “thank you” for a stay/visit/purchase. Respond to twitter comments personally. Create WOW surprise moments.
One of the most important power trends is to leverage UGC – User Generated Content. Your customers and guests post their trip photos and videos on Instagram, Vine, Facebook and Twitter – why not encourage tagging you and then repost and retweet? They recommend the photos and videos you create and post should be authentic and of-the-moment, not photo-shopped and slick to be most effective on social media. Travel is a very visual and sensory experience – and Twitter has become more visual in the last 6 months. Tweets with photos have dramatically higher open and retweet rates, and Twitter’s free App has made adding photos to your tweets easier than ever.
Last, Mike and Mike outlined Twitter’s Promoted Products. Although promoted tweets are their bread and butter, their new promoted accounts provides a pay per follower business model as outlined on their web page at https://business.twitter.com/products/promoted-accounts.
Twitter really has come of age as a marketing platform in
the travel space – with their addition of photos, easy ways to pay for what you
need, matching to emails, and loads of targeting choices.
Sheri Paul covers travel industry
news for www.iresortapp.com, the most popular and comprehensive Colorado Resort App and
Website.
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