Customer Success Story: iResort App reaches 10,500 consumers for toy retailer's deal in two days

One of our favorite clients was not convinced iResort App was bringing people into his shop, so he challenged us to run a 50% off ad to see who went into his shop to use the offer. We listed his deal on the app, website and marketed through our social media on Facebook and Twitter, and he saw immediate results. The deal received clicks, like, shares and a ton of attention by our followers - the offer ended up reaching 10,500 people in two days. We didn't even get a chance to include the offer on our Thursday consumer email blast when the owner called us to say "pull the deal offline". One of our favorite comments was from a grandmother who discovered Peak A Boo Toys on Main Street Breckenridge from our marketing initiatives and wrote: "What a great store! Our three grandchildren ages 7, 3 and 8 months had a hard time making a choice. Each came away with several toys!". 

We are very excited to demonstrate how much power iResort's media reach has in a short period of time, and to drive new (and existing) customers to the Peak A Boy Toys shop. Because mobile and digital marketing is less "visible" than printed material, it can be hard to see how it works. However, the power is immense and, if implemented correctly, the marketing impact can be tremendous for driving business. Email me at sheri@iresortapp.com if you would like to leverage that power for your business.

iResort Media- way more than just an app

We frequently get asked, "How often do visitors use apps?". Well according to our stats - a lot! Our users average 5 screens per session, and repeat visitors are continuously accessing the events guide, webcams, dining, activities and other categories on the app. Usage spikes on weekends, and the typical busy times of the holidays, like Spring break which drives activity and inquiries. 

But iResort is more than just an app. Our team has spent the last 18 months building a multichannel media company that reaches over 70,000 dedicated Summit County locals and visitors monthly through a broad range of web, social media and mobile channels. Our iResort App web site traffic is growing dramatically and has all of the same information and functionality as the app, which is great for trip planning. Thousands of subscribers receive weekly email updates on upcoming events, great local deals, blog articles and contest information. And we love our social media followers on Facebook, Twitter, Instagram, Pinterest and Google+ who post photos, share photos, and provide great comments. 

We attend dozens of events each year and love hearing stories from users about how they use the app and website, and look forward to our emails. And the new touchscreen kiosks placed at businesses around the county are busy with users checking out the latest fun things to do and places to go. Email us for more details on how iResort can be a marketing resource for your company - sheri@iresortapp.com.

Wow – what a holiday season! SIX ways to capitalize on the momentum . . .

 By all reports – sales figures, occupancy, skier days, traffic (ugh!) and empty store shelves, Summit County had a record breaking holiday season of visitors and revenue this year!  Ski patrol shared that December 31^st, 2014 topped the ALL TIME number of skier days at Breckenridge Ski Resort. Traffic through the tunnel reached metering levels multiple days.  iResort App hit record levels of app downloads and website traffic.  And the clients we have talked with have enjoyed record breaking sales.  From Keystone to Copper Mountain to Breckenridge and beyond, it was an amazing couple of weeks.  PHEW! 

Now we get to take a deep breath, review what worked well and what shifts to make, and prepare for the next wave of visitors.  Ullr Fest, MLK weekend, snow sculpture, pond hockey, Savor the Slopes are all just around the corner – and that’s just January!  (To easily locate event dates go to www.iresortapp.com/events) Guys’ trips, ski clubs, timeshare family groups, college students and more are planning their trips as we speak – be sure you get your share of their business coming through your door!

Breckenridge during the 2014 holiday season

Here are SIX free or low cost online, mobile and social media ways to optimize your share of the bounty as we move into the next phase of our winter tourist season and keep that momentum going:

1.      Post great photos and short videos on Facebook and Instagram with popular hashtags like #Colorado #snow #Breckenridge and #dilloncolorado.  Follow the Town of Dillon who is doing it well at and the niche K9 Adventure Fitness for some of the most entertaining pet photos out there . When visitors search for pics by hash tag, yours will come up!  It’s a great way to gain followers, web visits, phone calls, and bookings.

2.      Blog on what’s happening – follow Al’s blog from Arapahoe Basin for an example of a great way to connect with visitors to highlight your take on the mountain fun.  If you have a great idea for a blog about your business, we would love to partner with you - http://www.iresortapp.com/blog. 

3.      Leverage paid Facebook advertising to target your audience and drive business – Steven at Colorado Restorative Acupuncture is doing a great job at it and growing his business online.  Did you know you can also upload your email list to Facebook to create a custom “look-alike” audience for targeting?  Pretty cool. 

4.      Develop or keep growing your outbound email lists – collect emails at check-out, thru social media, and then use one of the low cost services like Mail Chimp or Constant Contact to send out emails to your subscribers.  Dillon Dam Brewery does a great job – full of photos, special events, and graphics – here is the online version of their email:  http://e.eintouch.com/commander/m/v.aspx?d=1-V3G-ZS-1ZBGA-SMKHCU

5.      Be sure you’re listed on Colorado Tourism’s website as a tourism industry partner – it’s free!  Here is the link http://industry.colorado.com/.

6.      And last, but certainly not least, let iResort App Media promote your business through featured listings on our apps and website, social media, blogs, contests and events, and outbound emails.  Exceeding 20,000 a month reach to locals, front rangers and destination visitors to Summit County, we would love to help you gain your share of the tourist revenue.

Check out our touch screens and tablets making their way through the county – Cabin Coffee Company and Downstairs at Eric’s have been the first to get them in place for their customers while they wait for a table or sip their coffee drinks. 

iResort App touch screen kiosks set up at different
businesses across the county

Email me at sheri@iresortapp.com or call 720-273-0245 and let’s schedule a half hour to plan your marketing for 2015.  It is a small investment well worth making!