Wow – what a holiday season! SIX ways to capitalize on the momentum . . .

 By all reports – sales figures, occupancy, skier days, traffic (ugh!) and empty store shelves, Summit County had a record breaking holiday season of visitors and revenue this year!  Ski patrol shared that December 31^st, 2014 topped the ALL TIME number of skier days at Breckenridge Ski Resort. Traffic through the tunnel reached metering levels multiple days.  iResort App hit record levels of app downloads and website traffic.  And the clients we have talked with have enjoyed record breaking sales.  From Keystone to Copper Mountain to Breckenridge and beyond, it was an amazing couple of weeks.  PHEW! 

Now we get to take a deep breath, review what worked well and what shifts to make, and prepare for the next wave of visitors.  Ullr Fest, MLK weekend, snow sculpture, pond hockey, Savor the Slopes are all just around the corner – and that’s just January!  (To easily locate event dates go to www.iresortapp.com/events) Guys’ trips, ski clubs, timeshare family groups, college students and more are planning their trips as we speak – be sure you get your share of their business coming through your door!

Breckenridge during the 2014 holiday season

Here are SIX free or low cost online, mobile and social media ways to optimize your share of the bounty as we move into the next phase of our winter tourist season and keep that momentum going:

1.      Post great photos and short videos on Facebook and Instagram with popular hashtags like #Colorado #snow #Breckenridge and #dilloncolorado.  Follow the Town of Dillon who is doing it well at and the niche K9 Adventure Fitness for some of the most entertaining pet photos out there . When visitors search for pics by hash tag, yours will come up!  It’s a great way to gain followers, web visits, phone calls, and bookings.

2.      Blog on what’s happening – follow Al’s blog from Arapahoe Basin for an example of a great way to connect with visitors to highlight your take on the mountain fun.  If you have a great idea for a blog about your business, we would love to partner with you - http://www.iresortapp.com/blog. 

3.      Leverage paid Facebook advertising to target your audience and drive business – Steven at Colorado Restorative Acupuncture is doing a great job at it and growing his business online.  Did you know you can also upload your email list to Facebook to create a custom “look-alike” audience for targeting?  Pretty cool. 

4.      Develop or keep growing your outbound email lists – collect emails at check-out, thru social media, and then use one of the low cost services like Mail Chimp or Constant Contact to send out emails to your subscribers.  Dillon Dam Brewery does a great job – full of photos, special events, and graphics – here is the online version of their email:  http://e.eintouch.com/commander/m/v.aspx?d=1-V3G-ZS-1ZBGA-SMKHCU

5.      Be sure you’re listed on Colorado Tourism’s website as a tourism industry partner – it’s free!  Here is the link http://industry.colorado.com/.

6.      And last, but certainly not least, let iResort App Media promote your business through featured listings on our apps and website, social media, blogs, contests and events, and outbound emails.  Exceeding 20,000 a month reach to locals, front rangers and destination visitors to Summit County, we would love to help you gain your share of the tourist revenue.

Check out our touch screens and tablets making their way through the county – Cabin Coffee Company and Downstairs at Eric’s have been the first to get them in place for their customers while they wait for a table or sip their coffee drinks. 

iResort App touch screen kiosks set up at different
businesses across the county

Email me at sheri@iresortapp.com or call 720-273-0245 and let’s schedule a half hour to plan your marketing for 2015.  It is a small investment well worth making!