Now we get to take a deep breath, review what worked well
and what shifts to make, and prepare for the next wave of visitors. Ullr Fest, MLK weekend, snow sculpture, pond
hockey, Savor the Slopes are all just around the corner – and that’s just
January! (To easily locate event dates
go to www.iresortapp.com/events)
Guys’ trips, ski clubs, timeshare family groups, college students and more are
planning their trips as we speak – be sure you get your share of their business
coming through your door!
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| Breckenridge during the 2014 holiday season |
Here are SIX free or low cost online, mobile and social
media ways to optimize your share of the bounty as we move into the next phase
of our winter tourist season and keep that momentum going:
1. Post great photos and short videos on Facebook and Instagram with popular hashtags like #Colorado #snow #Breckenridge
and #dilloncolorado. Follow the Town of Dillon who is doing it well at and the niche K9 Adventure Fitness for some of the most entertaining pet photos
out there .
When visitors search for pics by hash tag, yours will come up! It’s a great way to gain followers, web
visits, phone calls, and bookings.
2. Blog on
what’s happening – follow Al’s blog from Arapahoe Basin for an example of a
great way to connect with visitors to highlight your take on the mountain
fun. If you have a great idea for a blog about
your business, we would love to partner with you - http://www.iresortapp.com/blog.
3. Leverage paid Facebook advertising to target your audience and drive business – Steven at Colorado Restorative Acupuncture is doing a great job at it and growing his business online. Did you know you can also upload your email
list to Facebook to create a custom “look-alike” audience for targeting? Pretty cool.
4. Develop or keep growing your outbound email
lists – collect emails at check-out, thru social media, and then use one of the
low cost services like Mail Chimp or Constant Contact to send out emails to
your subscribers. Dillon Dam Brewery
does a great job – full of photos, special events, and graphics – here is the
online version of their email: http://e.eintouch.com/commander/m/v.aspx?d=1-V3G-ZS-1ZBGA-SMKHCU
5. Be sure you’re listed on Colorado Tourism’s
website as a tourism industry partner – it’s free! Here is the link http://industry.colorado.com/.
6. And last, but certainly not least, let iResort App Media promote your business
through featured listings on our apps and website, social media, blogs,
contests and events, and outbound emails.
Exceeding 20,000 a month reach to locals, front rangers and destination
visitors to Summit County, we would love to help you gain your share of
the tourist revenue.
Check out our touch screens and tablets making their way
through the county – Cabin Coffee Company and Downstairs at Eric’s have been the first to get them in place for their customers while they wait
for a table or sip their coffee drinks.
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| iResort App touch screen kiosks set up at different businesses across the county |
Email me at sheri@iresortapp.com
or call 720-273-0245 and let’s schedule a half hour to plan your marketing for
2015. It is a small investment well
worth making!
